Final Blog for Commercial

In today’s class period we were able to continue editing our commercial. When we had previously tried to edit on the computers we ran into some technical difficulties. The computer took too long to import our media and was very slow when we tried to add transitions and effects. So instead of editing on those computers now we had laptops with Pinnicale Studios. We found these computers to be much faster and easier to operate. However, there were not enough laptops with the editing software so the class had to be split into two groups. The right side of the room had the beginning 45 minutes to edit while the left side could plan. After the 45 minutes was up the left side of the room could begin editing while the right side could blog. My group was on the left side of the room so we were not able to edit first. However when it was our turn we had a good idea of how we wanted to edit our commercial.

The plan for our commercial was to have 6 scenes each lasting about 5-6 seconds in length. These scenes included the Nike shoes, shorts, shirt, backpack, and the logo. We had watched Nike commercials and found they had simple but ascetically pleasing edits, so we based our editing choices off of that. For our commercial we added dissolve to black transitions in between slides. This kept the simplistic look of the commercial while also making the commercial simple to follow. The next part of the process was adding music to the commercial. From the examples of the Nike commercials we determined that music without lyrics that was simple would match our commercial  the best. First however, we removed sound from the scenes by detaching the audio from the clips in the editing software. We then searched through quite a few options for music on YouTube and found one that we liked. Next we downloaded it as an MP3 file through a YouTube to MP3 converter. Finally we were able to import it into our editing software and add the music to our commercial.

Now that we had the transitions and the music in our commercial we could move onto more complicated editing techniques. The first thing we did was do color corrections for each scene. There were multiple effects we could add or adjust such as the hue/saturation, filters, temperature, and saturation. To prevent our video from being unrealistic I decided to only add filters to the scenes. Some of my favorite presets included dramatic and vivid. They added blue tones and highlights and created an effect of athleticism. Now that we were finally done adding transitions, music, and color corrections were could export our commercial. This took quite some time as the computer need compact everything we had added into 1 video. We made sure to save the commercial in a .mov format as it was compatible with both Apple and Windows computers. From there all we had to was submit the video to our teacher. Once again this took quite some time as the video took up a lot of storage. All in all, we were glad to have our commercial turned in on time and pleased with the final product.