Marketing Campaign

    Today is Wednesday, November 25th, and as of currently our film, 2020 Vision is ramping up our marketing campaign. Marketing is an especially important aspect of our film, as it will drive the audience to come view our final product. However, marketing does not just happen on one form of media, let alone one social media platform. As such, we created 4 social media accounts under the official "2020VisionShortFilm" name. The platforms we signed up for were Facebook, Twitter, Instagram and YouTube. Despite this reality, our team realized if our audience sought out to look for our social media accounts it might be a good idea to have them all in one spot. As such, as a team we created a website to host links to all of our social media accounts. We choose to use wix to design the website as they had a great selection of templates and features that would complement the idea of our overall design. Additionally, we plan to regularly update the website so fans who may be interested in the progression of our film throughout the production process can stay up to date. 

    Beginning with my contributions to the social media accounts I was tasked with creating the logo of the movie. My plan for the logo sought to match the retro vibes that we had established when designing the website. As such I thought a luminescent red and light blue would be fitting, similar to the old school 3D glasses. Another aspect that I wished to include was a mask somewhere in the logo. The overall idea of the movie surrounds a fast spreading virus, and similar to what we are seeing in today's current events, preventative measures need to be taken to stop the spread. Finally, one mores aspect I wanted to include in the logo was a blood splatter. The blood splatter is used to symbolize the genre we are going to be following for the production of the film. It is not trying to create a sinister effect but rather heighten emotions and anticipations for the movie. The draft of the design was as follows:

    Another aspect of the social media account design that I helped with was the creation of the bio for all of the platforms, more specifically, Instagram. For the bio I drew inspiration from other short films and knew I had to include key terms such as "Official" and "Feature Film." As such our bio reads off as follows:

"Official Account for the feature film #2020Vision starring Blake Booysen, Chloe Stein, Hillery Brinkworth, and Tess Pancera."

 Following that bio, we also included a link back to our website incase our audience wished to view our website or other social media platforms. Overall, I am really proud of how our team has begun our marketing campaign, and I am excited for the progression throughout the production process.